Great business success is about more than just seeing your revenue increase. Real business success comes from growing your capabilities and sustainable growth. This focus helps a company on the road to becoming a global leader in its industry.
These companies start off as ‘insurgents’. This term can be used to describe a company that is led by an entrepreneurial founder who thrives on a unique understanding of their customers and market. These businesses then evolve into incumbent companies.However as these founders grow their businesses they will be faced with a troubling trade off. In dealing with this situation, the “Founders Mentality” can be lost. This mentality refers to the way of thinking of founders; they want their company to succeed at any cost, they are ready to break rules, they are adaptable, fast and agile.To maintain this mentality should be a focus for companies as they grow. To keep the “Founders Mentality” companies need to avoid the forces that push them westward. These forces are referred to as the “Westward winds”. This begs the question, which path to a Great Repeatable Model is my company on?One of these westward winds is the Midas touch. When companies are in their early years, many will experience rapid growth especially if they are in emerging markets. This growth results in access to talent, capital and government relationships. And as the company’s success grows, as does their access to these resources. It becomes an “everything the company touches turns to gold” sort of situation.But with growth comes more complexity when it comes to how business is done. Many companies, as they begin to become burdened with complexities they can lose sight of what their core values are.The antidote to this? Companies need a good understanding and should rely on the Great Repeatable Model. By doing so companies help grow their strengths and can act as a natural defence against complexity on the path to scope and scale.